Zaki is a 10 years PR veteran who wears may hats. He is H+K Indonesia’s Head of Public Affairs, but he is also a Business Director and a Senior Planner. His responsibilities also include key clients such as Bank of Indonesia, Huawei, HSBC Indonesia, Shell and Telkomsel while nurturing the team in managing clients.
Zaki spent 7 years within the Ogilvy Group Indonesia, reporting to Marianne, where he started in Pulse Communication and begin his experience with clients in various area such as Guinness, Volvo Construction Equipment, Suzuki Indonesia, Hong Kong Tourism Board, H&M, Indosat, Unilever and many more.
During his ventures, Zaki expanded his talent and took the challenge as Public Affairs Specialist and Senior Planner within the Ogilvy Group Indonesia, allowing him to expand his capability from PR to holistic brand communication.
One of his highlights was involved in managing the largest Ogilvy PR’s account which was Indonesia Ministry of Tourism’s with global 14 markets campaign, National Branding project for Indonesia and rebranding project of key destination area in Indonesia including Jakarta. His role as a planner resulted a win from Bank of Indonesia, Indonesia’s Department of Creative Economy, Ministry of Communication and Informatics, Save The Children Foundation to one of Indonesia’s famous unicorns, Bukalapak where resulted a recognition of Asia Pacific 2 Gold Award.
Prior to this, Zaki joined MRA Printed Media group as the Marketing Communications Manager responsible for brand activation for all male magazine portfolio on the group covering from sports, music and Lifestyle such as AUTOCAR, FHM and Esquire where the key challenge was to create consistent and profitable activation programs for the Magazines.